Real Time Marketing in the AI Era

Real Time Marketing in the AI Era

With AI as the future infrastructure, marketing campaigns will run in auto mode across multiple platforms. That means: 

  1. Auto content generation 
  2. Auto launching of campaigns 
  3. Auto tracking of performance 
  4. Auto optimization of campaigns – across all platforms 

Short-format content will rule the roost. The volume of content generated will multiply every day. With too many platform options,  performance is not guaranteed. In this scenario, AI promises to automate the end-to-end chain.

Generate Ad Content with Brand Consistency Launch Ad Campaigns on Multiple Platforms
  • Generate initial content from scripts & concept notes 
  • Iteratively improve cinematic quality with motion control 
  • Integrate voiceover, music
  • Generate platform-specific formats
  • Deploy production-ready files directly onto platforms
  • Generate localized content for each market from the master 
  • Manage brand consistency amidst mega-volumes with AI-generated brand characters
Personalize Ad Content Predictively in Real Time

With increasingly fickle consumers, marketers will need to predict the next-best content for each consumer in run time. 

  • AI will help predict content, based on the most-recent, user behavior patterns, their purchase history, content engagement, &  browsing signals.
  • After generating the personalized content, AI will deploy this content directly onto multiple platforms
Optimize Running Campaigns across Multiple Platforms

With very short response times, marketers will need the capability to optimize campaigns on the fly. 

  • AI will help monitor each campaign’s performance across multiple channels, using real-time analytics platforms  
  • Identify creative assets & channels which are currently driving conversions better
  • Allocate more budgets to top performing assets & channels
Questions

When ad agencies run AI-led automated marketing campaigns for their clients, will they own the orchestration platform? Will they play the role of expert gatekeepers, providing the much-needed governance?  
 

In any case, it’s clear that the agency’s internal billing system of record will also need to match the speed of operations, by maintaining sync with the dynamic campaign billing data. 

Cheers to the brave new world.

Biswajit Das

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