6 min Read
With AI as the future infrastructure, marketing campaigns will run in auto mode across multiple platforms. That means:
Short-format content will rule the roost. The volume of content generated will multiply every day. With too many platform options, performance is not guaranteed. In this scenario, AI promises to automate the end-to-end chain.
With increasingly fickle consumers, marketers will need to predict the next-best content for each consumer in run time.
With very short response times, marketers will need the capability to optimize campaigns on the fly.
When ad agencies run AI-led automated marketing campaigns for their clients, will they own the orchestration platform? Will they play the role of expert gatekeepers, providing the much-needed governance?
In any case, it’s clear that the agency’s internal billing system of record will also need to match the speed of operations, by maintaining sync with the dynamic campaign billing data.
Cheers to the brave new world.
Biswajit Das
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