6 min Read
The advertising and marketing world is ready for orchestration. So why should its Commercial Workflow be left behind?
Today, AI orchestration can be simply interpreted as moving from adopting AI to operationalizing it. Moving from AI Chatbots to Autonomous AI Agents. From AI generated content creation to AI content orchestration.
So why not use AI to intelligently automate hand off details at each stage of the commercial to ecosystem select stakeholders for a seamless commercial process?
The entire commercial business process needs to include the following stakeholders:
Ensuring a persistent, autonomous, integrated workflow with automated ‘hand offs’ at each stage – from campaign estimates to approvals to p.o.s to vendor bill-passing to smooth billing – going into deep detail with processes becoming iterative on demand.
Proactively ensuring higher productivity by minimising uncertainty & maximising process flexibility.
With AI you can keep your stakeholders (including clients & vendors) always under your watch!
As we must know, AI is based on statistics. And as we must also know, statistics offers ~90+% probability (not 100% accuracy). Call it hallucination, poor modelling, or bad prompting – the model itself is non-deterministic, to handle some randomness.
On a side note, the Supreme Court of India has declared that any ‘misrepresentation by AI’ will be treated as a misconduct by the litigant – putting to onus of this on humans.
In all this uncertainty, Mediaware will stand like a rock with aDintelle – the cloud-based successor of Mediaware, our legacy software designed for ad agencies.
And soon, our agents will help hike employee productivity by another 10x!
So,
Cheers!
Digital Agencies
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