6 min Read
International conflicts are thriving.
Palestinian terrorists attacked Israel a couple of years ago, and since then is facing the heat of Israel’s fierce counter-attack. The Russia-Ukraine war which started much earlier, seems never-ending.
As if all this were not enough, the USA just went ahead & bombed Iran, who in turn bombed the US bases strategically located within the perimeters of its neighbouring Gulf countries!
Global inflation looms large. Oil prices breached an all-time high, shipping routes were disrupted, and uncertainty prevails. But automobiles are selling in record numbers!
In the midst of all the uncertainty, the ICC Men’s Cricket T20 World Cup just concluded with India lifting the Cup. Supported by astronomical ad costs, led by viewership numbers never-seen before!
Marketing services are clearly chugging along steadily – steering TV viewership a firm step towards Connected TV.
The USA prepares to host the FIFA Soccer World Cup 2026 in June, just a few months away. And businesses continue to AI-fy at an electrifying rate, which may soon challenge the careers of the very same software engineers. (Along with a billion other people.)
AI platforms continue to develop at breakneck speed, making the choice of an AI platform (& staying with it!) a major challenge. One week Google Gemini is the leader, the next week it’s ChatGPT. Then it’s Claude’s turn until newbie Codex becomes the flavour of the month. Back to …
The world media advances rapidly towards total digital dominance, with digital expected to hog a market share of 70- 80%.
Artificial intelligence will be marketing’s “best friend” with automated end-to-end campaigns & personalized content on the fly, based on “predictions” of what customers want.
With natural-language based LLMs becoming unqualified hits, brand content must be optimised for multi-lingual voice search with a focus on regional & hyperlocal markets. With sustainability becoming another popular badge, brands must also promote eco-friendly practices to stand out.
And of course we all await working models of AR/VR – the Holy Grail of immersive technologies, for consumers to virtually try on anything before they order even for a test ride. This will make digital marketing services transcend well beyond advertising to provide new customer experiences. Get ready for web pages which are designed to highlight only those products & services that you’re currently interested in!
Quite clearly, humanity still sees a “bright” future ahead!
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