6 min Read
On the face of it, any ad campaign starts from a client brief & ends with campaign closure (post successful client billing). With a set of textbook steps through planning, procurement, & billing. But in practice, that is far from how any ad campaign progresses in general!
Add the medium-specific workflow twists & you have a perfect recipe for constant chaos!
Growth is supposed to make business easier with more resources. But, with each new customer comes new demands, & new methods. So also with each new vendor, comes new offerings & new ways of delivery. That’s why they say, business processes become complex, one client, one approval, one exception at a time.
Then comes separation of responsibilities, & more task handoffs. Leading to more mismatches & reconciliations. And often, independent software systems which rarely talk to each other.
All this leads to commercial complexity. Ask us – we’ve spent the last three decades helping enterprises untangle their processes. And we’re still at it, targeting newer customer segments like media companies & marketers.
With more customers, vendors, commitments, comes more approvals, exceptions, reporting, & commercial safeguards. That’s when you end up spending substantial time in managing your operations which would have gone into growing the business.
Different businesses. Similar complexity.
Enterprise Agencies
Campaigns
Buying
Billing
Collections
Enterprise Media Owners
Inventory
Sales
Publish / Broadcast
Revenue
Commercial operations inevitably become complex because business outgrows the systems that it originally ran on.
Commercial systems need to evolve with the business. As well as the environmen. (The evolving GST laws is just one case in point.)
So technology must constantly chase the next update of commercial processes, not vice versa. This is why we routinely take feedback from our users – and add new modules & tweaks all the time.
This is our learning after 3 decades of experience.
Digital Agencies
Manage campaigns, track performance, integrate with digital platforms and automate client billing
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Creative & BTL Agencies
Manage your BTL jobs, coordinate with vendors, automate client invoicing, and analyze results.
Media Agencies
Estimate, monitor, bill campaigns, analyze data, and integrate with accounting.
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OOH/DOOH Agencies
Plan outdoor campaigns, monitor, target by location, and analyze data.
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