Insure your Ad agency’s Profitability..

6 min Read

Every agency is a hotbed of fast-paced advertising operations or ad ops. Changes are constantly driven by clients’ budget, market response, and planners’ intel. Today’s ad ops is fast-paced, with tight deadlines, creativity, & constant innovation.

 

But every team or person in the agency is concerned with their immediate deliveries. This creates an information gap between client-facing & back-office teams. That’s why you see month-end arguments erupt between Finance & Ad Ops teams over “the right billing numbers”.

Here’s how all this can affect your agency adversely:

  • Delayed billing leads to blocked cashflows.
  • Inaccurate billing leads to client disputes.
  • Delays in vendor bill reconciliation leads to drop in profitability.
  • And if your Commercial Ops are poorly sync’ed with your Ad Ops, then your efficiency (& profitability) will take a further hit.

Btw, we’re not even counting the efficiency that our upcoming AI based operations will bring in.

Reap the Benefits

If your ad agency has one or more of the following ops, then we can hike your profitability on a sustainable basis:

  • Content & Production house
  • Digital agency
  • Print agency
  • TV, Radio agency
  • OOH agency or
  • BTL, VAS agency

Click here to find out how..

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