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Intelligent Commercial Control for Ad Agencies.

6 min Read

Ad Tech
Day after day
Is your team struggling

It’s lack of adequate commercial indiscipline in operations which is the root cause of most problems. What is commercial discipline? What happens when it’s lacking? Let’s look at some typical signs.
Some Signs of Commercial Indiscipline

Here are some typical situations that arise when commercial discipline is lacking:

Margins are regularly under achieved
  • Your team does not set or stick to a target margin set for each plan/estimate.
    Even if there’s a margin set, Management is not alerted each time the reworked margin dips below the target for any campaign.
  • Day-to-day processes followed have financial risks like regularly delayed or missing client approvals before starting any client activity – a typical high-value risk.
  • Clients regularly dispute your invoices, leading to payment delays. 
Vendor bills often exceed the P.O. values
  • Your team releases official P.O.s to your vendors after they  start work, meaning the job value is not fixed.
  • Jobs are activated via external vendors with informal email or verbal instructions.
Clients payments are regularly delayed
  • Your team often exceeds the budgets set by clients.
  • Regular delay in payment may reflect on the poor quality of product or service.
  • There may be regular inaccuracies in your client invoices.
  • Client billing is often delayed, mostly due to incomplete documentation.
  • Bill-passing is regularly delayed by some clients. 

You can go deeper to analyse vendor management, vendor business, & vendor performance. Analyse rate escalations by vendor & activity. Check the rate of addition of new vendors. And so on.

Now it’s possible to keep all this under control before it comes to the notice of your Finance Team – by using smart automation software. Like Mediaware – which we built & continuously improve on for ad agencies. We smartly link your dynamic ad ops to our central billing system of record for an experience so seamless, that is difficult to imagine. (That’s why you should experience a live demo.)

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