How many Excels are reqd. to run your Ad agency profitably?

6 min Read

Every Excel sheet is a “partial version of the truth.” Because every Excel sheet is the viewpoint of a single client-facing team who are engaged in ensuring immediate deliveries.

 

That’s why month-end arguments erupt between Finance & Ad Ops teams over “the right numbers”.

 

With fast-paced ad ops, tight deadlines, creativity, & constant innovation, each team is forced to focus on its immediate requirements – to ensure timely delivery. This results in poor sync between your ad ops & your commercial ops. This in turn, promotes information gaps between client servicing, planning, operations, and finance.  

Just ask yourself: how easy is it to get a quick answer to “What was the team-wise EBIDTA for the last month?”

Reduce Friction

Poor workflow creates information gaps between teams & even with clients. These gaps create friction, which is responsible for lowering efficiency, draining resources & eating into margins. And all along, your teams are scrambling to deliver their best!

 

This is where Mediaware steps in. We help ad agencies run efficiently with a centralized workflow automation that brings commercial control.

Designed for:

  • Content & Production houses
  • Digital agency module which highlights deviations from plans.
  • Print agency module is tuned to current ground realities.
  • TV agency module with auto spot monitoring
  • Radio agency module
  • OOH agency module
  • VAS, BTL agency module
Reap the Benefits

Mediaware insures agency profitability, healthy cashflows, & optimise manpower.

  • One touch, accurate billing
  • Auto vendor bill reconciliation
  • Smartly sync ad ops with your commercial ops
  • Bring all teams to the same page
  • Record all approvals
  • Live business performance dashboard for management

After all, 1.4 billion Indians are managed with unique Aadhaar records. Why not manage your agency with a single system of record smartly sync’ed to your ad ops?

Click here to schedule a quick look or detailed demo at your convenience.

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