6 min Read
Client campaigns are executed by independent brand teams for speed & efficiency. So how do you run a high volume ad agency with minimum risk of losing margins? We’ve been pondering a lot on this.
The Ad Agency BAU Model
Let’s say your agency business is running well. Every campaign & job is being billed accurately & on time, more or less.
Then there are monthly management dashboards which are generated using another tool.
What is required to run a high volume ad agency with decentralized operations and minimum risk?
We’ve been pondering a lot on this and have come to some conclusion:
What’s needed is a New Dashboard, which can ALERT (& block) campaigns:
Now think of a central system of record.
Cheers! And welcome to the ad agency of 2026.
As your ad agency adds new services, there will be a need to auto track agency margins throughout the multiple activities of each day. As well as track client billing vs commitments & targets.
It may not be humanly possible for the same teams to focus on client deliveries as well as track & report agency margins. As each client’s complex campaign or job execution progresses on a daily basis, what any agency management will need is a central system for keeping their teams continuously aware of slips in agency margins – well before the billing stage.
We call this a central system of record.
Btw, many agencies are comfortable with spreadsheets for agency operations. We respect that, but this leads to decentralized data,
scattered all over the place. Some agencies feel that accounting systems are adequate to track margins – but that is always post-billing. You need to be alerted well before billing to take any real corrective action.
Finally, a few agencies even go to the other extreme of building & maintaining their custom internal systems at great expense.
Digital Agencies
Manage campaigns, track performance, integrate with digital platforms and automate client billing
Learn More
Creative & BTL Agencies
Manage your BTL jobs, coordinate with vendors, automate client invoicing, and analyze results.
Media Agencies
Estimate, monitor, bill campaigns, analyze data, and integrate with accounting.
Learn More
OOH/DOOH Agencies
Plan outdoor campaigns, monitor, target by location, and analyze data.
Learn More
Our Story
Driven by a passion for empowering advertising agencies, aDintelle is on a mission to redefine the way agencies work and supporting them in achieving their fullest potential.
About Us
Our team of dedicated professionals is committed to delivering excellence by providing cutting-edge software solutions tailored to agencies' unique needs and enabling them to achieve remarkable results.
Join Us
We are a dynamic team of young and experienced members where talented individuals can thrive and make a significant impact while also having some fun!