6 min Read
What would your ad agency look like if you were to visualize it as a gym full of treadmills?!
Each running treadmill would represent a running campaign or job. With a client servicing person directly controlling the speed, incline, etc. via the local dashboard.
But here’s the thing. What if all the treadmills (which represent campaign, job workflows) were connected to a central monitoring system?
This could automatically track all the vital parameters in real time & compare with preset targets like agency margin, client billing commitment, KPI target vs delivered …
Aided by AI agents* which improves your teams’ efficiency like never before.
This in a nutshell, is how we’ve redesigned the new Mediaware aDintelle.
As your ad agency grows in volume, there’ll be a need to auto track agency margins through the hectic activities of each day. As well as client billing vs commitments & targets.
It may not be humanly possible for the same teams to focus on client deliveries as well as track & report agency margin. As each client’s campaign, job is executed on a daily basis, what the agency management needs is a central system for keeping teams continuously aware of the vital parameters margins – well before the billing stage.
We call this a central system of record.
Many agencies are comfortable with spreadsheets for agency operations. But this leads to a decentralized database. Some agencies feel that accounting systems are adequate to track margins – but that is always post billing. You need to be alerted before billing – to take any corrective action. (A few agencies even go to the other extreme of building & maintaining their custom internal systems at great expense.)
Ask for a demo here.
Digital Agencies
Manage campaigns, track performance, integrate with digital platforms and automate client billing
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Creative & BTL Agencies
Manage your BTL jobs, coordinate with vendors, automate client invoicing, and analyze results.
Media Agencies
Estimate, monitor, bill campaigns, analyze data, and integrate with accounting.
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OOH/DOOH Agencies
Plan outdoor campaigns, monitor, target by location, and analyze data.
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Driven by a passion for empowering advertising agencies, aDintelle is on a mission to redefine the way agencies work and supporting them in achieving their fullest potential.
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