6 min Read
The role of an ad agency is quite unique as compared to other industries. While they are all subject to the same business rules, the metrics of success & organizational dynamics are quite different. Agencies focus more on emotion & hence traditionally less data & process. But agencies also business ventures – so they must have some focus on commercials, to ensure a healthy P&L!
For the record, here’s a quick comparison of ad agencies vs other companies:
|
|
Ad Agencies
|
Other Companies
|
|---|---|---|
|
Core Product
|
Ideas, campaigns
|
Tangible goods or software
|
|
Primary Focus
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Creativity, brand, client
|
Operations, profitability
|
|
Leadership
|
People-driven
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Process- & metrics-driven
|
|
Success Metric
|
Client satisfaction, impact
|
Growth, market share
|
|
Operations
|
More project-based
|
More process-based
|
|
Stakeholders
|
Clients, mktg vendor partners
|
Investors, customers
|
|
Pace
|
Fast, culture-driven
|
Market-driven
|
|
Workflow
|
Proactive to client needs
|
Proactive to market cycles
|
|
Drivers
|
Creative instinct, Relationships
|
Market analysis, Data
|
|
Style
|
Brainstorm-heavy
|
Agenda-driven
|
|
Output
|
Client delight
|
Shareholder value
|
|
Energy
|
Recognition, passion, creativity,
|
Results, growth, efficiency
|
|
Stress
|
Client churn, burnout
|
Market pressure, cost control
|
Ad agencies run on passion, creativity, & campaign deliveries. To illustrate this, take review meetings, which typically involves the following:
But for ad agencies, the review meeting would focus on:
While the benefits & need for a different approach is undeniable, the success parameters need not totally exclude finance, efficiency, & growth. For example, delays in key functions like billing which lead to financial inefficiency must be addressed asap. Equally important is tracking of growth & performance of SBUs & client servicing teams.
Problems like the above lead to poor financial performance of ad agencies –
Here’re the associated risks:
The best of both worlds can be achieved with a dedicated workflow automation which brings all teams to the same page. This increases job status visibility, amplifies collaboration, and helps keep clients updated. Not to mention timely client billing & a live dashboard to track business performance.
Just ask yourself: “How Many Excel Sheets Run Your Agency?” If you want to cut down this number, click here to schedule a quick look or detailed demo of Mediaware aD at your convenience.
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Adintelle’s mission is to provide cutting-edge technology that empowers agencies to consolidate their resources, track their profitability, and have complete commercial control. Guided by data and transparent reporting, Adintelle is built to help agencies scale.
Our sights are set on providing smoother operations and solutions across global markets. As an ever-evolving platform, we endeavour to usher in a data-back decision-making culture across the industry.
©2023 Mediaware Infotech Pvt. Ltd. All Rights Reserved.
We’re proud to be SOC 2 Type II certified.
It reflects our ongoing commitment to data security, privacy, and operational excellence. Your trust matters, and we’ve built the systems to earn it.
Adintelle’s mission is to provide cutting-edge technology that empowers agencies to consolidate their resources, track their profitability, and have complete commercial control. Guided by data and transparent reporting, Adintelle is built to help agencies scale.
Our sights are set on providing smoother operations and solutions across global markets. As an ever-evolving platform, we endeavour to usher in a data-back decision-making culture across the industry.
©2023 Mediaware Infotech Pvt. Ltd. All Rights Reserved.
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